Since the beginning of this idea I called Yellow Birch Outfitters, I had a clear mission statement: Durable gear meant to tackle ALL of life's adventures. I purposely said all of LIFE'S adventures because sometimes the adventure is thrown at you, rather than you throwing yourself at it. We need to be prepared for everything that gets placed in our path.
After EDC 101 honored my shop with its inclusion of the PocKit in their Top EDC Organizers article I began a dialogue with Dave over at EDC 101. Sounding like the kind of guy I enjoy, I invited him down for an evening...
This morning I was sent an email from Dave Estes on EDC101.com informing us that the PocKit was featured in their search for the perfect EDC pocket organizer. We are both humbled and honored to have not only made the pick but the top of the list!
Check the link below for the full article. Great stuff guys!
Yellow Birch Outfitters started in January of 2014 as a romanticized idea. I wanted to bring a bit of our past back, because I believed (and still do) that we need it.
